the Boring Squarespace
Website Template
Describe your core offering and the transformation you provide. Paint a picture of the results your clients achieve. Keep it conversational, clear, and focused on their needs rather than your credentials.
Problem Recognition
Address Their Biggest Challenge
Acknowledge the frustrations your ideal client faces.
Describe the symptoms of their problem: the late nights, the confusion, the missed opportunities.
Help them see you understand exactly where they're stuck. Energy pops, clear thoughts, coffee-fueled clarity and ideas with a side of “let’s go.” Forward hops, tiny detours, moments to pause and moments to leap.
Acknowledge the frustrations your ideal client faces.
Describe the symptoms of their problem: the late nights, the confusion, the missed opportunities.
Help them see you understand exactly where they're stuck. Energy pops, clear thoughts, coffee-fueled clarity and ideas with a side of “let’s go.” Forward hops, tiny detours, moments to pause and moments to leap.
Acknowledge the frustrations your ideal client faces.
Describe the symptoms of their problem: the late nights, the confusion, the missed opportunities.
Help them see you understand exactly where they're stuck. Energy pops, clear thoughts, coffee-fueled clarity and ideas with a side of “let’s go.” Forward hops, tiny detours, moments to pause and moments to leap.
Your Unique Solution
Here's What Makes This Different:
Explain your approach and why it works when other methods don't. Share your unique perspective or methodology. Focus on what sets your solution apart using natural language.
Plans spilled out like tea on a to-do list, steeped in intention and scribbled with maybe. You lit the candle, cracked your knuckles, and dove in—not with certainty, but with curiosity and a decent playlist. There’s a half-drunk coffee beside your laptop and a sticky note that says “almost there?” (with a heart).
Three Key Benefits:
What You'll Walk Away With
Benefit One
Describe the first major outcome they'll achieve. Buzzing plans, bold moves, sprinkled with a little lighthearted magic. From sticky notes to coffee spills, the path might be messy—but it’s all yours. Here’s to celebrating every turn, every tumble, every win along the way. Ideas bubbling up, small steps and bright dreams.
Benefit Two
Highlight the second transformation they'll experience. Buzzing plans, bold moves, sprinkled with a little lighthearted magic. From sticky notes to coffee spills, the path might be messy—but it’s all yours. Here’s to celebrating every turn, every tumble, every win along the way. Ideas bubbling up, small steps and bright dreams.
Benefit Three
Share the third result that makes working with you worthwhile. Buzzing plans, bold moves, sprinkled with a little lighthearted magic. From sticky notes to coffee spills, the path might be messy—but it’s all yours. Here’s to celebrating every turn, every tumble, every win along the way. Ideas bubbling up, small steps and bright dreams.
Quick Credibility Section
You're in Good Company
Include logos of clients you've worked with, or add a few key statistics like:
number of clients served, years in business, or number of 5-star reviews
Your Process:
How It Works
Step One
Discovery: Brief description of how you understand their needs. Each step a tiny triumph. Buzzing plans, bold moves, sprinkled with a little lighthearted magic. From sticky notes to coffee spills, the path might be messy—but it’s all yours.
Step Two
Strategy: Explain how you develop their custom solution. Each step a tiny triumph. Buzzing plans, bold moves, sprinkled with a little lighthearted magic. From sticky notes to coffee spills, the path might be messy—but it’s all yours.
Step Three
Implementation: Describe how you bring the plan to life. Each step a tiny triumph. Buzzing plans, bold moves, sprinkled with a little lighthearted magic. From sticky notes to coffee spills, the path might be messy—but it’s all yours.
Step Four
Results: Share what happens after working together. Each step a tiny triumph. Buzzing plans, bold moves, sprinkled with a little lighthearted magic. From sticky notes to coffee spills, the path might be messy—but it’s all yours.
A Little Something About You
Share your story from the perspective of how it helps them. Focus on your understanding of their challenges and your commitment to their success. Include relevant experience that builds trust.
Fresh ideas, brainstorm sparks, quick dashes of clarity sprinkled with a little “aha!” and a lot of “why not?” Steps that build, twists that turn, plans that pop. Little leaps, big laughs, and a handful of possibilities in every pocket.
Progress looks like a few tabs too many and a browser history full of possibility. You pause. You tweak. You keep going, because this isn’t about perfection—it’s about motion, momentum, and those quiet little clicks that say: something is happening.
Work with Me
01. Package One
This can be anything, but frequently it’s a Quick Win Session, a Brief description of your entry-level offering. Include what's included and who it's perfect for.
Raise a glass (or a coffee mug) to what matters most: the quirks, the stumbles, the laughs along the way. Work that fits you, steps that stick.
02. Package Two
This can be anything, but frequently it’s a Full Transformation or your ‘Happy Middle’. Describe your most popular service. List key deliverables and ideal client fit.
Raise a glass (or a coffee mug) to what matters most: the quirks, the stumbles, the laughs along the way. Work that fits you, steps that stick.
03. Package Three
This can be anything, but frequently it’s your highest package, or Ongoing Retainer Support. Explain your retainer or maintenance option. Share how this provides continued value.
Raise a glass (or a coffee mug) to what matters most: the quirks, the stumbles, the laughs along the way. Work that fits you, steps that stick.
Kind Words From Clients
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"Working with Penny was a game-changer! She helped me clarify my brand’s message and connect with clients who truly resonate with my work. I feel more confident and focused than ever."
Alex R., Creative Consultant
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“Working with Penny was the best decision I made for my business. She turned everything that felt messy into a brand that feels exactly like me. You need Penny on your team!”
Taylor S., Content Creator
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“I can’t say enough good things about working with Penny. Her approach is so thoughtful and real. She helped me bring my vision to life in a way that truly connects with my audience.”
Alexander M., Creative Consultant
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“I went from feeling overwhelmed to totally inspired. Penny has a way of making everything click! Now, I have a brand strategy that feels aligned and achievable."
Casey R., Small Business Owner
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On the Blog
Ready to build a brand that feels like you?
Wrap up with an invitation to connect or explore your services further. Remind them of the main benefit and make it easy to move forward. Keep it simple, direct, and focused on their desired outcome.
Tiny wins, half-baked ideas, a sprinkle of curiosity in every corner. Checklists that wiggle, plans that pop, steps that say, “why not?” Buzzing notes, pauses for breath, a little spark that keeps going.